If you’re thinking of creating a Google My Business page, you might be wondering where it fits in your overall marketing strategy (and whether it’s worth your time). What are the benefits of Google My Business Listing ? This Google listing can be a great free tool to support your other social media and digital marketing efforts and help customers in your service area become familiar with your brand. However, online businesses can also set up a GMB profile as long as they have some kind of physical office space to direct customers and clients to.

From hospitality venues to chemists to retail stores, this free online listing allows local customers to discover and visit your shopfront with ease. Who should set up a Google My Business profile ?Ī Google My Business profile is specifically designed for businesses with some kind of physical, in-store presence.

It’s a free profile you can set up in minutes and allows you to share a bunch of helpful details about your business with potential customers.įrom your location to opening hours to your contact details (and even photos from inside your physical shopfront), a GMB profile is a powerful way to give you potential customers a taste of your business, before they’ve even stepped foot inside your front door.Ī GMB profile is visible across Google’s entire ecosystem, including Google search results, Google Maps and even Google Shopping. What is Google My Business?Ī Google Business Profile (formerly known as Google My Business, or GMB for short) is a way to promote your business on Google. Not sure where to start with a Google My Business account? Let’s run you through six compelling reasons why you need to prioritize getting your businesses profile set up on Google and a stack of practical ways to optimize your account. It’s your ticket to maximum visibility on the world’s most popular search engine and gives your customers a free and easy way to get in touch with you, too. Ultimately, creating a Google My Business account is a non-negotiable in 2022. The pandemic has only accelerated the need for local businesses to build a strong online presence, with Google search and maps a valuable place for business owners to focus their attention. The stats speak for themselves: Google holds a whopping 92% global search engine market share. No matter the industry you’re operating in, your potential customers and clients are going to head to the same place to do their research: Google.

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